Strategic Marketing Solutions
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American's strategic marketing solutions are primarily provided by Kaleidoscope Marketing. Shar Lueders founded Kaleidoscope Marketing in 1999 to provide full-service marketing to small and medium sized businesses and non-profit organizations. While our product offering has expanded since we joined with American Solutions for Business, Kaleidoscope Marketing continues to focus on helping your business achieve your goals and objectives through strategic analysis, marketing plan development, and implementation.
Click here to learn more about Kaleidoscope Marketing
Strategic Analysis
Becoming familiar with your organization, its competitive position, and its strategic goals is critical to beginning a marketing relationship. We'll assess your past promotions and perform a competitive analysis to determine product positioning. From there, we'll identify your marketing needs to begin planning for future marketing efforts.
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Marketing Plan Development
We'll
construct a marketing plan that includes an executive summary of your
current situation, objectives for the coming year, a budget or list of
other resources needed, and a promotion calendar outlining recommended
timelines.
Implementation
American Solutions for Business will implement your approved marketing plan, whether it's
been developed by us or by your own internal staff. We'll continually
assess the success of the marketing plan and recommend adjustments when
needed. Our total focus is on finding solutions for your unique needs.
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